Explore identity, style, and culture with exclusive hair experiences, masterclasses, and conversations at HAIR-itage. This is a celebration of uniqueness and culture through hair, is being held this Heritage Month at Mall of Africa in collaboration with Creme of Nature. The SOOK Mall of Africa will be transformed into a lively pop-up salon from September 10–20, allowing customers to discover the significant role that hair plays in identity, style, and self-expression.
What To Expect at HAIR-itage
Creme of Nature's renowned "Rooted in Radiance" themed style experience will be featured during the activation. Customers can take advantage of free styling sessions with qualified stylists and aftercare when they buy two Creme of Nature products.
At the activation, guests can also take part in hair workshops on Saturday, 13 September 205 at 12PM, and a masterclass and panel discussion on hair and heritage on Saturday, 20 September 2025 at 12PM. Reservations are required; the SOOK x Creme of Nature pop-up store has further details.
“Hair has always been more than beauty – it’s memory, identity, and culture. It tells our stories, connects us to our roots, and gives us the freedom to express who we are,” says Zandi Zinganto, Brand Manager at Creme of Nature. “With the HAIR-itage campaign, Creme of Nature is proud to celebrate every texture and style, giving shoppers the chance to explore, express, and embrace their heritage through hair.”
“Mall of Africa is well known for our unparalleled array of hair, beauty and grooming stores, and we’re excited to extend this offering even further this Heritage month” says Yasmeen Lorgat, General Manager at Mall of Africa. “By collaborating with Creme of Nature for this activation, we’re offering an immersive experience that celebrates heritage, identity and style, while reinforcing the mall as the go-to centre for cutting-edge hair innovation and professional expertise,” she added.
Celebrate Your HAIR-itage
Special deals are also offered as part of the HAIR-itage activation. During the promotional period, Barber Lou, Hair City, Sorbet Hairbar, and Splush at Mall of Africa will be offering deals.
Mall of Africa is inviting all customers to visit SOOK, which is open daily from 9 AM to 8 PM, from 10–20 September 2025, to celebrate their HAIR-itage.
For More Information
Visit mallofafrica.co.za for more information.
You can also contact them on 010 596 1470.
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